11.1 Tuition Decrease // Press Release

For more information contact
Katherine S. McBroom
Liberty University
(770) 855-1655
kmcbroom@liberty.edu

For release after 11:45 a.m.
Friday, Nov. 12

Liberty University Announces Upcoming Tuition Decrease

The board of trustees at Liberty University has announced that tuition will be decreased for all students: in state, out-of-state, graduate students, and undergraduates. The president of the university, Dr. Jerry Falwell Jr., has issued this agreement from the board towards this significant action.

The programs are to be cut are women's studies, ornithology department, arts and sciences honors program, women's golf team, men's golf team, human resources management institute, university hosts and hostesses program, and the department of Eastern languages.

Falwell issued a statement saying, "I am extremely pleased that the board has seen fit to follow our recommendations on lowering tuition costs. During the past several years, we have had to raise tuition a number of times for all our students. Out of state students have been particularly hard-hit. For some time, we have been afraid that we have been pricing ourselves out of the market, even with in-state students. With more and more people attending junior colleges and other universities in the state, we have recognized that those who want to come to this university must have some relief."

Move Those Chains // Ad Project

MOVE THOSE CHAINS!

Copy Platform

Ad subject: Liberty Football Games

Ad Problem: Student attendance has decreased within the last 5 years at the football games and the marketing department would like to increase the numbers in student attendance.

Product Characteristics: 

• More than just a social event
• The first 1,000 students to show up gets free Liberty T-shirts
• Each home game is treated as a hall event for each dorm 
• Each game will have a different theme with costumes for the student section
• A special guest will perform the national anthem at halftime 
• Coupons to Chick-Fil-A, Zaxby's, and Starbucks will be handed out as students walk in

Advertising Objective: Let Liberty students know that football games are worth going to for the fun atmosphere

Target Market: All Liberty students that are residential or living off campus.
Competition: Other activities that take up a students' life such as employment, hanging out with friends, school work, outdoor activities, etc.

Statement of Benefit or Appeal: 

• Have a great experience as a Liberty Student that will be rememberable 
• Come together not only as a student body but as the Body of Christ to support the Flames
• Get free stuff such as T-Shirts, Liberty coffee mugs, coupons, and more!
• Listen to a guest singer lead the National Anthem 
• Socialize and gain school spirit 

Creative Theme: "Move Those Chains" - making Liberty Football a student's experience of a lifetime

Supportive Selling Points:

• Students attend free
• Food will be handed out in the stands such as cotton candy, popcorn, and more!

"Move those chains! Move those chains! Ah!" At Williams Stadium, football games are more than just a sport where two teams come together in an attempt to both win; they are the atmosphere of a crowd of people that are passionate and spirited about their university!

By coming to a Liberty University football game, you will be given a free:

• Liberty T-shirt
• coupons to Chick-Fil-A, Starbucks, & Zaxby's
• Liberty coffee mug 
• and much more! 

Residential students will enjoy participating with their dorms and experiencing new and creative themes for each home game such as American pride, super heroes, and hillbilly home game! Prizes will be given to each dorm for who has the best costume and school spirit. 

Not only do students get to attend for free, but each student will be treated to a free cotton candy treat that will be handed out in the stands. There is even a special guest performing at each half time show, and you don't want to miss it!

Students gather for each home game to show their support for Liberty Flames football, screaming chants like, "Move those chains! Move those chains! Ah!" To go along with that chant, Liberty University would love for its students to do just like the football players and move their chains on over to Williams Stadium for an experience of a lifetime.