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Ad subject: Liberty Football Games
Ad Problem: Student attendance has decreased within the last 5 years at the football games and the marketing department would like to increase the numbers in student attendance.
Product Characteristics:
- More than just a social event
- The first 1,000 students to show up gets free Liberty T-shirts
- Each home game is treated as a hall event for each dorm
- Each game will have a different theme with costumes for the student section
- A special guest will perform the national anthem at halftime
- Coupons to Chick-Fil-A, Zaxby's, and Starbucks will be handed out as students walk in
Advertising Objective: Let Liberty students know that football games are worth going to for the fun atmosphere
Target Market: All Liberty students that are residential or living off campus.
Competition: Other activities that take up a students' life such as employment, hanging out with friends, school work, outdoor activities, etc.
Statement of Benefit or Appeal:
- Have a great experience as a Liberty Student that will be rememberable
- Come together not only as a student body but as the Body of Christ to support the Flames
- Get free stuff such as T-Shirts, Liberty coffee mugs, coupons, and more!
- Listen to a guest singer lead the National Anthem
- Socialize and gain school spirit
Creative Theme: "Move Those Chains" - making Liberty Football a student's experience of a lifetime
Supportive Selling Points:
- Students attend free
- Food will be handed out in the stands such as cotton candy, popcorn, and more!
"Move those chains! Move those chains! Ah!" At Williams Stadium, football games are more than just a sport where two teams come together in an attempt to both win; they are the atmosphere of a crowd of people that are passionate and spirited about their university!
By coming to a Liberty University football game, you will be given a free:
- Liberty T-shirt
- coupons to Chick-Fil-A, Starbucks, & Zaxby's
- Liberty coffee mug
- and much more!
Residential students will enjoy participating with their dorms and experiencing new and creative themes for each home game such as American pride, super heroes, and hillbilly home game! Prizes will be given to each dorm for who has the best costume and school spirit.
Not only do students get to attend for free, but each student will be treated to a free cotton candy treat that will be handed out in the stands. There is even a special guest performing at each half time show, and you don't want to miss it!
Students gather for each home game to show their support for Liberty Flames football, screaming chants like, "Move those chains! Move those chains! Ah!" To go along with that chant, Liberty University would love for its students to do just like the football players and move their chains on over to Williams Stadium for an experience of a lifetime.
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