Name: Merle Oberon
Advertisement: Pan-Cake Make-Up
1. What is the promise of benefit offered by this headline? Lovely new complexion, conceal tiny complexion faults, stay on for hours
2. How does the illustration demonstrate the product? How does it attract attention?
Gives drawings of examples, model with glowing skin and no blemishes
3. What proofs of the promise of benefit in the headline are offered by the body copy?
the Hollywood stars have used it
4. What action does this ad tell readers to take?
Try it today for a new beauty thrill
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