"The Persuaders, " a marketing documentary, was an interesting video that had great concepts about advertising. At first, I thought the video itself was outdated, and the ideas might not be so current. The truth is, even though the content of the video might have been outdated, the concepts were still relevant to current advertising techniques. As the documentary progressed, the information became more valuable. After watching this presentation, I felt how incredibly truthful it is that advertisement effects everyday life in more ways than we think. Dealing with modern day advertising, this video showed techniques on how advertisers try and sell their products.The examples that the documentary provided were great illustrations of how advertisers attempt to sell their products.
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