10.1

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Name: Merle Oberon
Advertisement: Pan-Cake Make-Up

1. What is the promise of benefit offered by this headline? Lovely new complexion, conceal tiny complexion faults, stay on for hours


2. How does the illustration demonstrate the product? How does it attract attention?
Gives drawings of examples, model with glowing skin and no blemishes


3. What proofs of the promise of benefit in the headline are offered by the body copy?
the Hollywood stars have used it


4. What action does this ad tell readers to take?
Try it today for a new beauty thrill

Words Have the Power to Produce Change

Today's culture is seemingly becoming more and more sinful. Magazines, tabloids, social media, etc., is filled with things that possess an ungodly nature. As Christians, it is our responsibility to not conform to the things of this world, but rather be transformed by the renewing of your mind (Romans 12:2 NIV).

Words are very powerful. The way we use them is an expression of what we believe, and if we truly believe what we say. In the advertising world, it can be a challenge to express one's opinion particularly if it involves basing your beliefs on faith. It seems as if Christians are constantly the ones to get attacked when it comes to expressing opinions. When working in the field of persuasion, it is important as a Christian to stand firm on Biblical truth and to not falter on beliefs because that is what we have been called to do. I believe that if we take a stand for Christ and for the truth, that God will for sure honor that because He takes care of His children.

Because their is sin in the world, it is always going to be a dangerous place. I do not think that Christians should keep their opinions to themselves just in fear of what others might think. In the end, that is not what is going to matter. I think that Christians should be able to work in advertising or any kind of persuading job, and be able to rightly state their opinion.

I think it is also okay for Christians to encourage consumer loyalty to brands even above reason. However, the main focus should be pointing others to Christ. The focus should remain clear and the truth should be spread. In the advertising world, it may look like idolatry of products, but it is also a job that can be used to draw others to Christ depending on how you look at it.

Christians have a responsibility to act, think, and speak Christ to the world. Jesus calls us to share the gospel, no matter what, and to ultimately love Him above all else.

7.4 Fall Fashion // Consignment & Thrift Shopping

One hobby that has become more popular in the last 5 years or so is thrifting. The thought of buying older and more vintage style of clothing allows trends to go in and out of style. One way to "revamp" your wardrobe for the fall season is through thrifting and shopping at local consignment stores.

Many consignment stores will have new or barely used clothing for sale - sometimes with the tag still on it! It is a great way to get more for less. I personally love to shop consignment, especially since I am a poor college student!

While in consignment stores, look for things that are in the  current season or may even be name-brand items. You never know what you are going to find while thrifting.

7.4 Fall Fashion: Magazines

According to Elle Magazine, New York Fashion Week brought about new ideas, fresh new styles, and bright new colors to the runway. If you are looking for unique ways to style your fall wardrobe, magazines such as Elle can be a great source to look through to gain ideas. Elle's blog posts on New York Fashion Week listed fresh new styles to bring to the season such as: 

• Bold rainbow colors
• Off-white tops
• Tall boots
• Big black hats
• Flowy tops
• Army jackets

Magazines provide stories, quotes, and photos that are a big game-changer in the advertising world. Look to magazines this fall as a great source for ideas. 

7.4 Fall Fashion / Instagram

Instagram, the very popular social media site for sharing photos, is a great tool to use when discovering new trends for a season. Fashion bloggers, independent individuals and users seeking to post their outfits on Instagram reveal new ideas everyday in the form of photos. When scrolling through your phone/ipad/computer, looking at friends' photos or famous celebrities' accounts can bring about new ideas and trends.

Because of the level of Instagram's popularity, it can make new trends and ideas come to life. Celebrities accounts that make a fashion statement can highly influence culture are:

• Ariana Grande
• Kim Kardashian
• Natasha Goldenberg
• Kendall Jenner
• Lena Perminova
• Martha Ward

Boutiques and stores also use Instagram as a great way for marketing their company and products. Following these accounts leads to great sources of the latest fashion. 

7.4 Fall Fashion Introduction/ Pinterest

With the weather continuing to change at a rapid rate, fall boots and scarves are starting to make their appearance among outfits. Specifically with college students, girls flock to Pinterest for new ideas and creative ways to style their fall wardrobe. Pinterest, a popular website for online inspiration boards, is a great way to organize categories such as fashion, wedding planning, recipes, and home decor. For fashion, its used as a great tool to see the current trends of the season. It is totally free to join and be a member.

Social media is going to be an ever-changing source. The way that we get our ideas and information will never stay the same. For fashion inspiration, Pinterest is a great current tool to use in order to view others' ideas and make life more fun!

Persuaders Response

"The Persuaders, " a marketing documentary, was an interesting video that had great concepts about advertising. At first, I thought the video itself was outdated, and the ideas might not be so current. The truth is, even though the content of the video might have been outdated, the concepts were still relevant to current advertising techniques. As the documentary progressed, the information became more valuable. After watching this presentation, I felt how incredibly truthful it is that advertisement effects everyday life in more ways than we think. Dealing with modern day advertising, this video showed techniques on how advertisers try and sell their products.The examples that the documentary provided were great illustrations of how advertisers attempt to  sell their products.

7.4 Fall Fashion

According to Glamour, trends like lady-like skirts, sumptuous skirts, and comfortable flats are what we should expect to see this fall. With New York Fashion Week behind us, we can clearly see the certain designs and styles that will be presented in stores in the spring. With the colder weather quickly approaching, everyone is itching to put on the cozy-knit sweaters, riding boots, and scarves! The New York Fashion Week designers' showcases revealed new trends for the upcoming spring 2015 season, including:

• Military Jackets
• sneakers
• hounds tooth patterned jackets
• Blue jasmine colored sweaters
• Fur vests and jackets
• cheetah print flats

In order to be a trendsetter this fall, look into new unique ways to style yourself. Take a glance at the ideas listed above and try something new. Fashion is a fun way to express yourself as an individual. 

CNA Pop Culture

Report: Mila Kunis and Ashton Kutcher welcome baby girl

On Tuesday Mila Kunis and Ashton Kutcher welcomed a baby girl, to which no name was given. The couple met on the set of "That's 70's Show," where to couple fell in love. Kunis has said that she plans to take a year off once the baby is born. 

Inside 'Little People, Big World' Star Jeremy Roloff's Jamaican Honeymoon

TLC's "Little People, Big World" star, Jeremy Roloff, sent his greetings from his honeymoon with his new wife, Audrey. The newlyweds have enjoyed their time away on their Jamaican honeymoon. Jeremy and Audrey were married earlier this month and have enjoyed getting "unplugged."

How Jordin Sparks Is Coping With Her Split From Jason Derulo

Jordin Sparks, who is about to release a new movie on Friday, "Left Behind," is also dealing with her recent breakup with Jason Derulo. Sparks mentioned that while her split with Derulo has been challenging, she is learning to move on while leaning on her family and faith for comfort. Sparks plans to grow stronger from the situation and continue to focus on her busy career.