For more information contact
Katherine S. McBroom
Liberty University
(770) 855-1655
kmcbroom@liberty.edu
For release after 11:45 a.m.
Friday, Nov. 12
Liberty University Announces Upcoming Tuition Decrease
The board of trustees at Liberty University has announced that tuition will be decreased for all students: in state, out-of-state, graduate students, and undergraduates. The president of the university, Dr. Jerry Falwell Jr., has issued this agreement from the board towards this significant action.
The programs are to be cut are women's studies, ornithology department, arts and sciences honors program, women's golf team, men's golf team, human resources management institute, university hosts and hostesses program, and the department of Eastern languages.
Falwell issued a statement saying, "I am extremely pleased that the board has seen fit to follow our recommendations on lowering tuition costs. During the past several years, we have had to raise tuition a number of times for all our students. Out of state students have been particularly hard-hit. For some time, we have been afraid that we have been pricing ourselves out of the market, even with in-state students. With more and more people attending junior colleges and other universities in the state, we have recognized that those who want to come to this university must have some relief."
Wednesday, November 12, 2014
Monday, November 3, 2014
Move Those Chains // Ad Project
MOVE THOSE CHAINS!
Copy Platform
Ad subject: Liberty Football Games
Ad Problem: Student attendance has decreased within the last 5 years at the football games and the marketing department would like to increase the numbers in student attendance.
Product Characteristics:
Advertising Objective: Let Liberty students know that football games are worth going to for the fun atmosphere
Target Market: All Liberty students that are residential or living off campus.
Competition: Other activities that take up a students' life such as employment, hanging out with friends, school work, outdoor activities, etc.
Statement of Benefit or Appeal:
Creative Theme: "Move Those Chains" - making Liberty Football a student's experience of a lifetime
Supportive Selling Points:
Copy Platform
Ad subject: Liberty Football Games
Ad Problem: Student attendance has decreased within the last 5 years at the football games and the marketing department would like to increase the numbers in student attendance.
Product Characteristics:
- More than just a social event
- The first 1,000 students to show up gets free Liberty T-shirts
- Each home game is treated as a hall event for each dorm
- Each game will have a different theme with costumes for the student section
- A special guest will perform the national anthem at halftime
- Coupons to Chick-Fil-A, Zaxby's, and Starbucks will be handed out as students walk in
Advertising Objective: Let Liberty students know that football games are worth going to for the fun atmosphere
Target Market: All Liberty students that are residential or living off campus.
Competition: Other activities that take up a students' life such as employment, hanging out with friends, school work, outdoor activities, etc.
Statement of Benefit or Appeal:
- Have a great experience as a Liberty Student that will be rememberable
- Come together not only as a student body but as the Body of Christ to support the Flames
- Get free stuff such as T-Shirts, Liberty coffee mugs, coupons, and more!
- Listen to a guest singer lead the National Anthem
- Socialize and gain school spirit
Creative Theme: "Move Those Chains" - making Liberty Football a student's experience of a lifetime
Supportive Selling Points:
- Students attend free
- Food will be handed out in the stands such as cotton candy, popcorn, and more!
"Move those chains! Move those chains! Ah!" At Williams Stadium, football games are more than just a sport where two teams come together in an attempt to both win; they are the atmosphere of a crowd of people that are passionate and spirited about their university!
By coming to a Liberty University football game, you will be given a free:
- Liberty T-shirt
- coupons to Chick-Fil-A, Starbucks, & Zaxby's
- Liberty coffee mug
- and much more!
Residential students will enjoy participating with their dorms and experiencing new and creative themes for each home game such as American pride, super heroes, and hillbilly home game! Prizes will be given to each dorm for who has the best costume and school spirit.
Not only do students get to attend for free, but each student will be treated to a free cotton candy treat that will be handed out in the stands. There is even a special guest performing at each half time show, and you don't want to miss it!
Students gather for each home game to show their support for Liberty Flames football, screaming chants like, "Move those chains! Move those chains! Ah!" To go along with that chant, Liberty University would love for its students to do just like the football players and move their chains on over to Williams Stadium for an experience of a lifetime.
Monday, October 27, 2014
10.1
Name: Merle Oberon
Advertisement: Pan-Cake Make-Up
1. What is the promise of benefit offered by this headline? Lovely new complexion, conceal tiny complexion faults, stay on for hours
2. How does the illustration demonstrate the product? How does it attract attention?
Gives drawings of examples, model with glowing skin and no blemishes
3. What proofs of the promise of benefit in the headline are offered by the body copy?
the Hollywood stars have used it
4. What action does this ad tell readers to take?
Try it today for a new beauty thrill
Sunday, October 19, 2014
Words Have the Power to Produce Change
Today's culture is seemingly becoming more and more sinful. Magazines, tabloids, social media, etc., is filled with things that possess an ungodly nature. As Christians, it is our responsibility to not conform to the things of this world, but rather be transformed by the renewing of your mind (Romans 12:2 NIV).
Words are very powerful. The way we use them is an expression of what we believe, and if we truly believe what we say. In the advertising world, it can be a challenge to express one's opinion particularly if it involves basing your beliefs on faith. It seems as if Christians are constantly the ones to get attacked when it comes to expressing opinions. When working in the field of persuasion, it is important as a Christian to stand firm on Biblical truth and to not falter on beliefs because that is what we have been called to do. I believe that if we take a stand for Christ and for the truth, that God will for sure honor that because He takes care of His children.
Because their is sin in the world, it is always going to be a dangerous place. I do not think that Christians should keep their opinions to themselves just in fear of what others might think. In the end, that is not what is going to matter. I think that Christians should be able to work in advertising or any kind of persuading job, and be able to rightly state their opinion.
I think it is also okay for Christians to encourage consumer loyalty to brands even above reason. However, the main focus should be pointing others to Christ. The focus should remain clear and the truth should be spread. In the advertising world, it may look like idolatry of products, but it is also a job that can be used to draw others to Christ depending on how you look at it.
Christians have a responsibility to act, think, and speak Christ to the world. Jesus calls us to share the gospel, no matter what, and to ultimately love Him above all else.
Words are very powerful. The way we use them is an expression of what we believe, and if we truly believe what we say. In the advertising world, it can be a challenge to express one's opinion particularly if it involves basing your beliefs on faith. It seems as if Christians are constantly the ones to get attacked when it comes to expressing opinions. When working in the field of persuasion, it is important as a Christian to stand firm on Biblical truth and to not falter on beliefs because that is what we have been called to do. I believe that if we take a stand for Christ and for the truth, that God will for sure honor that because He takes care of His children.
Because their is sin in the world, it is always going to be a dangerous place. I do not think that Christians should keep their opinions to themselves just in fear of what others might think. In the end, that is not what is going to matter. I think that Christians should be able to work in advertising or any kind of persuading job, and be able to rightly state their opinion.
I think it is also okay for Christians to encourage consumer loyalty to brands even above reason. However, the main focus should be pointing others to Christ. The focus should remain clear and the truth should be spread. In the advertising world, it may look like idolatry of products, but it is also a job that can be used to draw others to Christ depending on how you look at it.
Christians have a responsibility to act, think, and speak Christ to the world. Jesus calls us to share the gospel, no matter what, and to ultimately love Him above all else.
7.4 Fall Fashion // Consignment & Thrift Shopping
One hobby that has become more popular in the last 5 years or so is thrifting. The thought of buying older and more vintage style of clothing allows trends to go in and out of style. One way to "revamp" your wardrobe for the fall season is through thrifting and shopping at local consignment stores.
Many consignment stores will have new or barely used clothing for sale - sometimes with the tag still on it! It is a great way to get more for less. I personally love to shop consignment, especially since I am a poor college student!
While in consignment stores, look for things that are in the current season or may even be name-brand items. You never know what you are going to find while thrifting.
Many consignment stores will have new or barely used clothing for sale - sometimes with the tag still on it! It is a great way to get more for less. I personally love to shop consignment, especially since I am a poor college student!
While in consignment stores, look for things that are in the current season or may even be name-brand items. You never know what you are going to find while thrifting.
Thursday, October 16, 2014
7.4 Fall Fashion: Magazines
According to Elle Magazine, New York Fashion Week brought about new ideas, fresh new styles, and bright new colors to the runway. If you are looking for unique ways to style your fall wardrobe, magazines such as Elle can be a great source to look through to gain ideas. Elle's blog posts on New York Fashion Week listed fresh new styles to bring to the season such as:
- Bold rainbow colors
- Off-white tops
- Tall boots
- Big black hats
- Flowy tops
- Army jackets
Magazines provide stories, quotes, and photos that are a big game-changer in the advertising world. Look to magazines this fall as a great source for ideas.
7.4 Fall Fashion / Instagram
Instagram, the very popular social media site for sharing photos, is a great tool to use when discovering new trends for a season. Fashion bloggers, independent individuals and users seeking to post their outfits on Instagram reveal new ideas everyday in the form of photos. When scrolling through your phone/ipad/computer, looking at friends' photos or famous celebrities' accounts can bring about new ideas and trends.
Because of the level of Instagram's popularity, it can make new trends and ideas come to life. Celebrities accounts that make a fashion statement can highly influence culture are:
Instagram, the very popular social media site for sharing photos, is a great tool to use when discovering new trends for a season. Fashion bloggers, independent individuals and users seeking to post their outfits on Instagram reveal new ideas everyday in the form of photos. When scrolling through your phone/ipad/computer, looking at friends' photos or famous celebrities' accounts can bring about new ideas and trends.
Because of the level of Instagram's popularity, it can make new trends and ideas come to life. Celebrities accounts that make a fashion statement can highly influence culture are:
- Ariana Grande
- Kim Kardashian
- Natasha Goldenberg
- Kendall Jenner
- Lena Perminova
- Martha Ward
Boutiques and stores also use Instagram as a great way for marketing their company and products. Following these accounts leads to great sources of the latest fashion.
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